And of NIVAРІР‚в„ўs 2,800 members (independent venues across the nation) including The Village Vanguard, 90 percent of them say theyРІР‚в„ўll be forced to close permanently in a few months without federal funding. ItРІР‚в„ўs a whole different world.РІР‚Сњ Photograph: Courtesy Creative Commons/Flickr/inazakiraР”Р„ccording to the National Independent Venue Association, Pollstar is estimating a $9 billion loss in ticket sales alone, not counting food and beverage revenue, if these spaces remain shuttered through 2020. WeРІР‚в„ўre finding that itРІР‚в„ўs very hard to find your audience, to keep your audience, and to grow your audience.

I think there was a misapprehension that weРІР‚в„ўd open the flood gates and people would just come, but nothing could be further from the truth. РІР‚СљItРІР‚в„ўs a crowded РІР‚в„ўs a bumpy stream and way more difficult than we ever imagined it would be. РІР‚СљWe took a deep breath and realized is not like our leader said-itРІР‚в„ўs not going to disappear-so we talked about a pivot: going from being a club where people come in to what now looks like a studio,РІР‚Сњ Gordon said. In order to stream sets live and charge $10 per ticket, the club had to invest in major video and sound equipment. It was a necessary adaptation that hasnРІР‚в„ўt given the space the return it was hoping for. The Village Vanguard has had to pivot to streaming performances online to keep some sort of revenue stream and stay connected to its community. ItРІР‚в„ўs cold comfort to be able to say weРІР‚в„ўre all in the same boat.РІР‚Сњ РІР‚СљI couldnРІР‚в„ўt deal with the idea of closing for a month, let alone where we are, let alone there is no foreseeable end to this,РІР‚Сњ Gordon tells us. For now, theyРІР‚в„ўre all surviving on donations and small ticket sales for live-streamed performances, but if things remain this way, closure could be imminent. Deborah Gordon and her fellow music venue owners are waiting for the government to greenlight reopenings, or at the very least provide some financial assistance. The beloved club, like other music venues in New York City, has been sitting empty since mid-March with no end in sight. Known for its intimate atmosphere, the venue lets musicians and audience members jive together, with just 123 seats in the entire space. Since then, itРІР‚в„ўs become a fundamental piece of the Greenwich Village jazz scene under the management of GordonРІР‚в„ўs wife Lorraine and daughter, Deborah. Her father, Max Gordon, opened the small club in 1935 for poets and artists, but it became a major jazz hotspot by the 1950s, eventually welcoming musicians like Miles Davis and Thelonious Monk to its stage. The Village Vanguard has seen and survived it all-wars, floods, fires, economic downturns, and the fallout from the September 11 attacks-but the current forced closure of music venues might just be the thing that breaks the camelРІР‚в„ўs back, according to owner Deborah Gordon.

Tycoon city new york greenwich village